The Power of CSO Sponsorship

The strength of any sponsorship investment lies in the power of the experience and the passion of the audience. The Chicago Symphony Orchestra offers a broad array of experiences—concerts, series, programs, and events—which attract one of the most dedicated audiences in the orchestral world. The CSO corporate sponsorship group works closely with sponsors to deliver customized rights and benefits that fulfill the sponsors’ objectives.

OPPORTUNITY

Enhance brand image and awareness. Build business relationships and reward employees. Strengthen a reputation for corporate citizenship. Communicate key messages to a passionate audience. Leverage the orchestra’s international acclaim, and maximize its close connection to its home community.

Independent research conducted by a CSO sponsor shows:

  • More than 80% of CSO patrons have an enhanced impression of the company because of its sponsorship.
  • Nearly 60% of CSO patrons would be more likely to consider the company’s products or services because of its sponsorship.

 

AUDIENCE

Independent research shows that the CSO has one of the largest and most loyal subscriber bases in the orchestral world. The orchestra attracts a diverse audience that ranks at the top of all demographic measures.

  • Symphony Center’s capacity utilization is at 87% and growing.
  • Subscription and ticket sales have set new records in the past year.
  • Many concerts and series are completely sold out each year. 

 

RESULTS

The Chicago Symphony Orchestra has established a strong record of success in delivering value for sponsors.

  • The CSO sponsorship renewal rate exceeds 90% each year.
  • Corporate sponsorship increased by more than 30% in the past three years.
  • Total corporate support has more than doubled in the past four years.

 

Leading sponsorship experts rate the CSO as a perfect 10 for:

  • Prestige of Property
  • Brand Recognition and Awareness
  • Ability to Provide Exclusivity
  • Audience Passion & Loyalty

 

The CSO received rankings of 8.5 or higher in all other criteria.*

 

* Evaluated by IEG, a leader in independent sponsorship analysis